Great One Way Link Building Techniques

There are several techniques that can be used to develop a one way link building program. However, you must try each and every one and see how they work for your online business. Present below are a list of great link building techniques:

  • Blog Posts: This process primarily involves getting bloggers to write about you or your website. Through this process you will not only get the benefit of having the topics discussed by recognized experts, but also, often they will link back to your website within relevant text with an appropriate anchor text link. Furthermore, you must always keep in touch with website owners relevant to your industry. For instance, you can send them announcements, newsletters and emails that will get them interested. Keep in mind, that although this might seem like a lengthy process, its just a small price to pay, to get them to write a feature piece about your product.
  • Press Release Marketing: Press releases can drastically increase the visibility of your website. A press release mainly gets your information in front of a potentially limitless audience through targeted distribution. Hence, a properly distributed and written press release can reach thousands of online outlets in a matter of days.
  • Article Marketing: This type of marketing has mainly two benefits: Firstly, it allows your site to become the authority on a given topic and secondly, gives you contextual links back to your website. However, it is very important to note that you must provide informative as well as relevant articles, not bluffs and that you place them on high quality sites that are respected.
  • Blog Comments: Commenting on relevant blogs can be a great source of links and traffic for your websites. But always make sure that you provide thought-provoking commentary, for you not only help in adding value to the blog, but more importantly, readers will want to follow your link to learn more.
  • Videos and Social Media Marketing: For instance, YouTube allows you to post your own videos with links back to your site. Hence, this can be a great way to increase traffic to your site. Furthermore, you can even place informative content on sites like Facebook, MySpace and other social networks for instant links.
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Some Link Building Mistakes to Avoid

Link building is the most important strategy of a site optimization campaign. Backlinks plays a key role to get a site on the first page of a search engine. It has such a powerful effect on site rankings that most people spend a lot of time focusing on them.

However, there are some people who misunderstand the whole point of getting links to their site. What you must remember is that not all backlinks are good for your site. Some of them can even get your site penalized. What you must focus on getting is quality and not quantity. A successful link building campaign is when you make it look as natural as possible. The search engines will pick up any unnatural patterns and will take no time to penalize the site who has adopted that unethical strategy. You must stay away from the sites which cannot be analyzed by the search engines.

Remember the links placed on the site can work in your favor or it can work adversely. Adding links to a page, which uses a robot.txt file can be worthless as  Google can’t read its content.

Again generating links from irrelevant sites is a complete waste of time. This is one of the biggest link building mistakes that most people make. Research and take time to find relevant sites to get the backlinks. It will really pay off as your chances of getting more hits is high.

The page rank is another important factor to catch up on. If a home page has a PR 5 and a new page is added to it, its page rank will be 0. You can use a page rank to your advantage.

Importance of Manual Directory Submission

Directory submission is one of the safest ways of acquiring quality and quantity one way links that can provide you with desired traffic. How the directory web site submission works is it allows you to get the targeted traffic, improve your page ranking and receive better SERPs for your keywords.

When it comes to directory submission, you will find two types of directory submissions, one is automated and the other is manual. In an automated one, you will have to submit your blogs, articles or press releases with the help of a tool where there are many sites to publish. But in manual directory submission, you will have to submit one by one. It takes a little more time but if you compare the two, you will find that the manual directory submission is more effective than that of the automated one.

But before you start manual directory submission, you need some basic preparations for your website. The first point is to get familiar with SEO techniques to make your website as search engine friendly as possible and this will maximize your efforts for directory submission. Next is to think carefully about the content that you have written for submission. Many directories require you to use the website name or your business name as the title and link text so you need to make these few words work best for you.

Manual directory submission is more beneficial as it gives better placements than that of the automated one. If you always submit in the automated one, then this time try the manual directory submission and realize the difference!